Stimulus And Brand Selection - 1125 Words

This study is an attempt to fill the gaps identified in the available literature on the association of stimulus and brand selection. The present study measured the stimulus and its impact on brand selection or purchase decision in the Indian online retail. To assess this relationship, different models have been designed to investigate and measure the stimulus. For investigation purposes, a qualitative model has been developed and presented in Chapters earlier. This model prioritized the various factors of stimulus in context of the online retail. Next to this, the measurement aspect of stimulus was addressed by the development of a quantitative model shown in Chapters earlier. This model has been used to develop and validate the scale for the measurement of stimulus in the Indian online retail. The present study comprises of the following: †¢ A broad and thorough literature review has been conducted on the association of stimulus and brand purchase decision. The literature review consists of the evolution and definitions of individual, technology and societal groups and brand purchase decision, a classification of available literature, and various factors which constitute Stimulus in S-O-R model. Based on this basis of this review, gaps, and a research agenda was identified which provided a sound base to conduct the present study. †¢ A literature review of the methodologies used in this field of study was also conducted. These methodologies were Analytical Hierarchy ProcessShow MoreRelatedSummary of Chapter 6 consumer behavior830 Words   |  4 PagesPerception Sensation is the immediate and direct response of the sensory organs (5 senses) to stimuli. Sensation itself depend on energy within the environment where the perception occurs. For example: Mainly sight sound smell (SIA e.g) and a stimulus is any unit of input to any of the senses. The absolute threshold is the lowest level at which an individual can experience a sensation. For example: Consumers adapt and get used to a certain ad or message so no longer notice it. Differential ThresholdRead MoreConsumer Behaviour Short Report - Selective Attention How It Affects Consumers1111 Words   |  5 Pagesreject which messages resonate with them according to their own needs, wants and other lifestyle factors that form the basis for selective attention. In particular Avery Baker’s explanation of the late selection theory of selective attention allows consumers to make decisions of selection or rejection of stimuli after they have been presented with the information.[i] This will be discussed in more detail later in this report with an example of the importance of colours in branding across theRead MoreCustomer Personality And The Product Selection Process Essay1178 Words   |  5 Pagesmarket into smaller homogeneous subsets of consumers with similar needs, wants and characteristics. 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The research on destinationRead MoreCustomer Personality And The Product Selection Process Essay1178 Words   |  5 Pagesmarket into smaller homogeneous subsets of consumers with similar needs, wants and characteristics. Researchers might be able to predict customer s behavior by studying if there are any relations between customer s personality and the product selection process. A key success for any business is to communicate with its customers better than competitors by understanding who its customers are and what they want. The more precisely costumers are segmented, the easier a business will understand itsRead Moreconsumer behaviour1622 Words   |  7 Pagesmodel is the stimulus. The consumer ¡Ã‚ ¦s decision processes act upon this stimulus in order to determine a response to it. These models attempt to explain each stage and show interrelated between the stages of consumer buyer behaviour from the stimulus, through the purchase to post purchase behaviour. 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