Air Arabia and Integrated Enterprise Planning

Air Arabia and Integrated Enterprise Planning Project Charter for implementation Enterprise Resource Planning System Company Profile Air Arabia started its operations in 2003 following a directive from His Highness Doctor Sheikh Sultan Bin Mohamed Al Qassimi (Air Arabia, 2013) . The firm later became a company limited by liability through incorporation. Air Arabia has two hubs with one of the hubs in its headquarters in Sharjah International Airport in the United Arab Emirates while the other hub is in Casablanca, Morocco (Air Arabia, 2013).The firm has more than 57 destinations specifically in Middle East, North Africa, Asia and Europe (Air Arabia, 2013)Advertising We will write a custom essay sample on Air Arabia and Integrated Enterprise Planning specifically for you for only $16.05 $11/page Learn More Purpose Statement Air Arabia intends to install an Integrated Enterprise Planning system to aid its strategic objectives (Air Arabia, 2013). Scope Statement The project scope covers the following: iden tity integrating database, instructors’ compensation, employees, finance, public relations management, and data warehousing (Gulf News, 2005). Deliverables Enterprise Resource planning envisions three major deliverables. The first deliverable is system implementation where it is expected that the system will be in place as expected. Two, corporate process enhancement in which the system’s functionality remains without destroying efficiency and control (AME Info, 2005). Lastly, Enterprise Resource Planning should aid transfer of knowledge to equip intended users with proper information and to aid the company become more self-reliant. Goals and Objectives The overall goal is the implementation of Enterprise Resource Planning system to meet the following objectives: improve the quality of Air Arabia online transactions, and human resource experience by way of self-service choices. Secondly, to design its corporate image for flight excellence and better passenger experienc e (Focus Soft Net, 2013). The third objective is designing of corporate intelligent techniques for improved decision making while the fourth is to improve the company’s corporate processes and lastly, to bring down information technology expenses and other expenses as well Stakeholders and Roles Main stakeholders include the sponsor, implementation steering committee, budget review committee, project director and consultant team leads. The sponsor, being the champion of the project offers strategic path for the project, obtains finance approval for the project, monitors continued commitment and collaborates with the implementation committee to ensure timely decisions (Focus Soft Net, 2013).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The implementation steering committee works to design the overall objective of the project, review and pass the project charter, avail nec essary resources and provide management assistance to the whole project team (Focus Soft Net, 2013). The budget review committee will review the budget accordingly on aspects like expenses, costs and meet on a monthly basis to advise the implementation steering committee. The project director endeavors to coordinate the project activities, offer administrative support, design and execute master project plan, and liaise with external stakeholders. Lastly, the consultant team leads will participate in the project administration process, and provide support in designing of a project plan (Focus Soft Net, 2013). Cost and Estimate Schedule The project is estimated to take up to 4 million US dollars spread over six phases estimated to go for two years. This cost includes purchase of software, consultancy, training of staff and initial maintenance (Focus Soft Net, 2013). Chain Of Command The project sponsor is the head of the project the chain proceeds as follows: Implementation committee, project director, technical lead, project coordinator, project consultants and various teams within the company (Air Arabia, 2013). Assumptions and Agreements The project has various risk factors. Insufficient funding may stall the project while different stakeholders may fail to play their role effectively. In addition, the scope of the project may introduce new risk exposures (Focus Soft Net, 2013). Communication Plan Communication will mainly take the form of the project charter itself, communication from the sponsor and proceedings of project status meetings (Focus Soft Net, 2013). References Air Arabia. (2013). Background. Web.Advertising We will write a custom essay sample on Air Arabia and Integrated Enterprise Planning specifically for you for only $16.05 $11/page Learn More AME Info. (2005). Air Arabia Implements Focus Softnets ERP solution. Web. Focus Soft Net. (2013). Air Arabia. Web. Gulf News. (2005). Air Arabia Installs ERP Solution from Focu s. Web.

ADP 6-0 Mission Command Essays

ADP 6-0 Mission Command Essays ADP 6-0 Mission Command Paper ADP 6-0 Mission Command Paper What is Unified land operations the Army’s operational concept. accomplished through decisive action What is Mission Command the exercise of authority and direction by thecommander using mission orders to enable disciplined initiative within thecommander’s intent to empower agile and adaptive leaders in the conduct ofunified land operations. What is commander’s intent is a clear and concise expression of the purpose of the operation and the desired military end state that supports mission command What is Disciplined initiative is action in the absence of orders, when existing orders no longer fit the situation, or when unforeseen opportunities or threats arise What defines the limits within which subordinates may exercise initiative commander’s intent Commanders and subordinates are obligated to follow what lawful Orders Commanders and subordinates are obligated to follow what lawful Orders What are Mission orders directives that emphasize to subordinates the results to be attained, not how they are to achieve them What is Prudent risk a deliberate exposure to potential injury or loss when the commander judges the outcome in terms of mission accomplishment as worth the cost What is art of command the creative and skillful exercise of authority through timely decisionmaking and leadership. What is Authority the delegated power to judge, act, or command What is Control the regulation of forces and warfighting functions to accomplish themission in accordance with the commander’s intent What is science of control systems and procedures used to improve the commander’s understanding and support accomplishing missions. What is mission command warfighting function the related tasks and systems thatdevelop and integrate those activities enabling a commander to balance the art of command and the science of control in order to integrate the other warfighting functions What is mission command system the arrangement of personnel, networks, information systems, processes and procedures, and facilities and equipment that enable commanders to conduct operations What is an information system consists of equipment that collects, processes, stores, displays, anddisseminates information. includes computers- hardware and software- and communications, as well as policies and procedures for their use

Answer questions (TF) Essay Example | Topics and Well Written Essays - 1250 words

Answer questions (TF) - Essay Example S. Constitution which abolished slavery, and the Fourteenth Amendment which prohibits certain restrictive legislation on the part of the states. 4. Justice Harlan dissented with the majority in Plessy and declared the U. S. Constitution as color-blind, in that in view of the U. S. Constitution, in the eye of the law, there is in this country no superior, dominant, ruling class of citizens. 5. In his dissent in Plessy, Justice Harlan pointed out that notwithstanding recent Amendments to the U. S. Constitution which supposedly eradicated the principle of Black Inferiority, in some states, whites asserted themselves as a dominant race, a superior class of citizens, who assumed to regulate the enjoyment of civil rights upon the basis of race. 6. Further in his dissent, Justice Harlan said that the judgment rendered in Plessy will in time, fade away and prove not to be as pernicious as the decision made by the same tribunal in the Dred Scott Case. 7. In the Court's holding in Brown v. Board of Education, the Court specifically concluded that in the field of public education the doctrine of "separate but equal" has no place. Separate educational facilities are inherently unequal. 8. TRUE 8. According to the decision in Brown, by reason of the segregation, the plaintiffs and others similarly situated were deprived of the equal protection of the laws guaranteed by the Fourteenth Amendment. TRUE 9. Mr. Thurgood Marshall, one of the individuals and lead counsel who argued Brown before the U. S. Supreme Court, based much of the argument on Mr. Justice Harlan's dissent in Plessy, which persuaded the United States Supreme Court, primarily Chief Justice Earl Warren FALSE 10. Opposition to the nomination of Justice Clarence Thomas centered around his conservative political and social philosophy and his alleged sexual harassment of Anita Hill. TRUE 11. As Supreme Court Justice, Clarence Thomas tends to oppose affirmative action and race-based programs. TRUE 12. The U.S. Constitution directly created the three-tiered federal court system. FALSE 13. In Marbury v. Madison, the Supreme Court ruled that the Court had the power to order the president to perform an act required by congressionally passed statute. TRUE 14. Amending the U.S. Constitution can be used to overturn a Supreme Court decision that declares a federal law unconstitutional.

Identifying Rhetorical Devices Essay Example | Topics and Well Written Essays - 250 words

Identifying Rhetorical Devices - Essay Example In another instance, cities are described as being ‘welcoming and humane’. Personification enables readers to understand the significance of introducing these identity cards, which is to make all city residents feel they belong. The article also uses allusion when it refers to immigrants who use their cards as ‘Scarlet letter’. This is in reference to the 1850 work of fiction where a woman was made to wear a scarlet with the letter ‘A’ to mean adultery. Allusion here elaborates the lack of status that immigrants suffer in foreign cities. Poetry Magazine Issue 14 has an article titled ‘Is that you, Walt Whitman?’ This article, written by Therese Stanton uses numerous rhetoric devices. It talks about a devastated Whitman who has tried every career but has not found a suitable one. It also describes a detailed series of events that lead Whitman to the identification of poetry as his passion (Stanton, 2011). Amplification is the repetitive use words or phrases to emphasize. This article applies amplification in the words ‘Tuesday’ and ‘mad’ to emphasize Walt’s frustrated state of mind. Stanton also uses alliteration in this article when she writes ‘fiddle footed, flighty, fluttery†¦hyperactive, hyperkinetic†¦Ã¢â‚¬â„¢ This device provides a rhythm in the article making it interesting to the readers. The Editorial Board (February 12, 2014) Mr. de Blasio’s Welcoming Gesture. The New York Times Retrieved February 15, 2014 from

Cold war crisis and wars Term Paper Example | Topics and Well Written Essays - 2000 words

Cold war crisis and wars - Term Paper Example Therefore, the case of the USA was in absolute terms a paradox. In the course of defining itself as well as protecting itself from the aggression of the Nazi Germany, the other superpower that took part in the WWII, (the Soviet Union) ended up as having the biggest army in the whole globe. Just like the USA, the Soviet Union had gained a lot of muscle since the Asian and European rivals had experienced gigantic losses during the war. Politics had it that immediately after World War II, the USA would emerge to the top as the nation with the most influence and power while the Soviet Union would come in second, but the second rankers were not satisfied with this fate. The Soviet Union was ready to do anything to move to the top of every nation in the world. But to make matters even worse, they were at a relatively distant second. This is due to the fact that even if the Soviet Union had moved strides ahead in given sectors, some had lagged behind. Hundreds of thousands of people and a g ood number of towns, cities and villages had been lost during the war. Reconstruction was the main task, which the Soviet Union faced after the war, thus. Also the nation had to prove that it had legitimacy in diplomacy following years of sidelining by other close countries and that the Joseph Stalin’s government would use other means other than military power to forge ahead. Origin of the Cold War and Causes Therefore, faced with all the forces from outside, it is usually argued that USA involved itself in this war that was to be known as the Cold War. It is in the 1990s, though, that it was clear to many about the boundaries that were brought about by the cold war. It is said that the Cold War was in existence for four decades and a half. That is, from 1945 to 1990 as Gregory and Balkin say in their book. This term â€Å"Cold War† can trace its origin from the speech of financier Baruch in 1947 and this signified a time period of hostility and rivalry that was first witnessed between the Soviet Union and the US and that was an issue of hostility short of combat only. (Gregory and Balkin, 2003 p263) The other perception with regards to the origin of Cold War is as presented by King Lisa in the ‘Origins of the Cold War’ study. The author puts it that it all started with the Hiroshima bombing where the US was the nation responsible and it happened in August 1945. The city together with half of its dwellers faced the worse end. Two days following this bombing Russia made a declaration of war against Japan. The war on Japan declaration had however not started in 1945, it had all began in the 1943’s Teheran conference where the Soviet Union made a reaffirmation that it would attack Japan subsequent to the loss to Germans. In other two conferences, Potsdam’s and Yalta’s, Russia also declared their entry into war with Asia came August 9th in 1945, just after the August 6th Hiroshima bombing, another atomic bomb hit Nag asaki. Following the surrender that happened later in mid August 1945 it rendered the planned attack on Japan useless. It is noted that Joseph Stalin was not convinced by the two bombings as the usual kind of occurrences in a war but as sabotage. It was a plan by Britain and the US to use these atomic bombs to put Japan out of the war just before Russians implemented their plan. This was just before Russia had accepted taking part in the war against Japan. Also the USA’s bombings of Japan were seen as a move to ensure that Russia did not get the territory that had been taken by

Danone Dumex competitive edge

Danone Dumex competitive edge How does a Danone Dumex (Malaysia) Sdn Bhd SHAMSUDIN, SITI AKMAZNI maintain the brands competitive edge? 1.0 Introduction 1.1 COMPANY BACKGROUND Danone Dumex[1] is part of Groupe Danone, a Fortune 500 company which was operate since 1958, one of the most successful healthy food companies in the world. Its headquartered is in Paris, France. Besides, Danone Dumex manufactures infant and child nutritional products and these products are then distributed in Singapore and Malaysia with exports to twenty countries in Asia, Middle East, Africa and Europe. It is the market leader and ranked number one in overall customer satisfaction in a study conducted among medical professionals and the retail trade by AC Nielsen. Then, it is also named as a Top Three Brand Family by AC Nielsen in 2002 and 2003, as well as Best Employers in Malaysia for 2003 and 2005. 1.2 Justification of the topic In this assessment, I have choose Danone Dumex company because it has higher market share that lead it become a market leader in infant growing milk formula industry. As a manufacturer of infant and child nutritional products, all its products provide the right nutrition for optimum growth and development especially support a good digestive system of children at different stages. Besides, this company has an international relationship with Singapore, Brunei, Middle East and Africa in exporting its products. Thus, here, we can say that it is a multinational company in this industry. So, because of this, I want to investigate and do research about this company in this assessment. 2.0 Findings 2.1 New logo and packaging Recently, Danone Dumex (Malaysia) Sdn Bhd is thinking to rebrand its products. In this rebranding, Danone Dumex change logo and packaging[2]. The packaging was modern, dynamic and contemporary look and feel according to the Danone Dumexs sales director, Joris Bernard and GCH Retail (M) merchandising director, Ian Cruddas[3]. 2.2 Long-relationship with Malaysian parents and children Danone Dumex also want to communicate and commemorate long-term relationship with Malaysian parents, children and with the people outside. As it has a new brand identity, this will lead to customers loyalty to its products[4]. Hence, this sale of new product of Danone Dumex will boost its market. 2.3 Price Usually, as a market leader, the price of the products will be increase. But, for this company, Danone Dumex products are expected to not increase in price. It thinks and confident that the sales of its products will boost the markets and thus, cover its probably loss[5] from the cost of production, promotion and cost to advertise the products. 3.0 ANALYSIS OF THE ISSUES 3.1 Current Situation Product life cycle[6] is used in this analysis to show points at which businesses may need to consider launching new products, as older ones are in decline, allow a business to plan different styles of marketing, help a business to manage its product portfolio and identify points at which extension strategies may need to be introduced or should no longer sell a product. (Dave Hall, page 179). Hence, in this situation, Danone Dumex products now in maturity stage because its products have become established with a stable market share, as a market leader (Dave Hall, page 116 and 117) and the sales are clearly higher than any competing businesses in the same market (Peter Stimpson, page 135). Introduction Growth Maturity Saturation 3.2 New logo and packaging As a market leader and its products are at maturity stage, the competitors will enter the market to take advantage of profits. Thus, Danone Dumex decided to rebrand its products because it wants to maintain the brands competitive edge[7] where it is one of the advantages of rebranding. (Dave Hall, page 204 and 205). These can allow people and customers outside alert quickly with its products and expected the new sales will boost the sales of the products[8]. 3.3 Long-relationship with Malaysian parents and children The launch of its new brand identity had cause Danone Dumex to both communicate and commemorate their long-term relationship with Malaysian parents and children[9]. When having a long-relationship with Malaysian parents and children, this will help this company to get back in track and the new sales of the products will boost the sales. 3.4 Market leader From the article[10], Danone Dumex is the market leader in infant milk formula in Malaysia, which also has a market share about 40.9% in the year-to-date June period 2009 in the Standard Growing up Milk (GUM). It is also currently sells and exports its products to Malaysia, Singapore, Brunei, Middle East and Africa[11] that cause it to have higher market share and growing in market. Being a market leader, it will achieve the competitive edge because competition has become stiff for players in the growing up milk formula industry and this will not be a risk faced by this company. 3.5 Price The products can be expensive to promote and maintain the brand. An establishing a successful brand in a competitive market can be very costly. Small business may not be able to afford this. (Dave Hall, page 202). Cost of production, promotion and market the product will be higher as it is a new looks product. But in this situation, Dumex does not plan to increase prices of its products[12]. As a result, Danone Dumexs products are remaining in gaining the profit because of the loyalty customer in buying Danone Dumexs products[13] 3.6 SWOT Analysis of Danone Dumex To see the problem faced by this company clearly, I use SWOT analysis to access the present position of this company, the future or expected possible changes. Strength Weaknesses * Market leader[14] in milk formula industry (S1) * Loyalty customers (S2) * Healthy product for infants and children (S3) * Costly because has invested more than RM4 million in its new look venture (W1) * The prices for the new-look products are remains unchanged that will provide quite high loss and need more money to back up back the invested money for the new-look products. (W2) * Danone Dumex use above the line promotion (W3) Opportunities Threats * Long-term relationship between Danone Dumex and Malaysian parents and children. (O1) * Loyalty customers (O2) * Many competitors (T1) * Economic downturns (T2) * The resources and raw materials expensive (T3) Table 2 shows the SWOT analysis, the current and expectation of Danone Dumex SWOT analysis shows the current and expectation of Danone Dumexs product. Danone Dumex is a market leader (S1) in infant and growing up milk formula industry that can be strength of this company in its market. This is because there will be no strong competitive edge where can cause this company get loss. Besides that, although it is a market leader and rebranding its products, it does not expected to increase the price of its new rebrand product. Hence, all these are the strength of Danone Dumex besides it has loyalty customer (S2) to its products and its products are prove as a healthy product[15] (S3) for infants and children. However, this company also has a few weaknesses likes it has spent a lot which is more than RM4 million in its new look venture[16] (W1). So, this is the most risky ways of Danone Dumex to be faced as the prices for the new look products are remain unchanged[17] (W2) and used above the line promotion (W3) that is quite costly and expensive as its promotional method to advertise the new look product. The threats, the opportunities are the expectation that will face by this company in the future whether it will gain more profit or loss. The opportunities that will face by this company are the long-term relationship between this company and Malaysian parents and the children[18] (O1) and the loyalty customer (O2) for its new rebrand products. As these opportunities are faced by Danone Dumex, its expectation to not increase the price for the new look product will boost the market that can back up the invested money and prevent more loss for this new look product. Then, lastly is the threat or the bad expectation that will be face by this company. The first threat is there will be many competitors (T1) enter into the same market as Danone Dumex. Then, if there is economic downturns (T2) in any country, the unemployment will be increase, the buying power of the customers will be decreases and hence, causing Danone Dumex to has loss. Besides, the other threat is the resources and raw materials are expensive (T3) in the future as the raw materials are difficult to get and find. CONCLUSION With the commitment and willing to take the risks, it is believed that Danone Dumex will boost its sales as it rebranded its new-look products. This is because it is a market leader in this industry, has high market shares and the sales are also clearly higher as it exports its products to the other countries likes to Malaysia, Middle East, Singapore, Brunei and Africa. Even though its price is remaining unchanged, the loyalty customer and the well-established product of Danone Dumex in this milk formula industry have made its sales boost the market and gain profit. This is the strength of Danone Dumex as the market leader and has high market share[19] as shown and explained in SWOT analysis. Hence, for me, there will be no problem for Danone Dumex in get profit and maintain its competitive edge. In addition, from my survey[20], it is proven that Danone Dumexs products are healthy for infant and growing-up milk formula industry, has higher percentage of the loyalty customer to its products and most of the customers are afford to buy and spent for the reasonable price for the new look products. So, even though Danone Dumex is still market leader, has loyalty customer towards its products, it cannot stop or avoid the expectation and coming threat that will influence its sales in the future. Hence, does Danone Dumex still can maintain its competitive edge in the future? BIBLIOGRAPHY General Texts 1) Dave Halls @ Rob Jones @ Carlo Raffo @ Ian Chambers and Dave Gray, 2004. Business Studies (Third Edition) Legoprint, Italy. Waring Collins Ltd. 2) Peter Stimpson. AS Level and A Level Business Studies. Oxford New York. 3) Andrew Gillespie. AS Level and A Level Business Studies. Oxford New York. 4) About us Danone Dumex retrieved from http://www.dumex.com.my/about_us 5) Danone Dumexs article, ‘Danone Dumex Quality Assurance retrieved from http://www.dumex.com.my/whats_new_2009/article/2009_Quality_Assurance 6) Unknown author, ‘Danone Dumex Melamine-Free Shanghai Regulator Says retrieved from http://www.bloomberg.com/apps/news?sid=aSE8M3rTXulwpid=20601080 7) Unknown author, the other research regarding the rebranding process http://www.google.com/hostednews/afp/article/ALeqM5h7VgLkRxkbLdTKu21W3Y6KGIH1Q 8) Unknown author, ‘Global Baby Food Market retrieved from http://www.bharatbook.com/Market-Research-Reports/Global-Baby-Food-Market.html 9) Unknown author, ‘Breaking The Rules, Stretching The Rules 2004 retrieved from http://www.ibfan.org/english/pdfs/btr04.pdf 10) Lenny, Bernama, ‘Players in growing up milk formula market face stiff competition retrieved from http://besonline.rtm.gov.my/details.php?id=2468pageno=3field=bu_Titleorder=ASCtitle=Business/Economy 11) Unknown author, ‘About Us-Danone Dumex retrieved from http://www.dumex.com.my/about_us 12) http://www.hotfrog.com.my/Companies/Dumex-M 13) Unknown author, ‘About Us- Danone Dumex retrieved from http://www.dumex.com.my/ 14) Unknown author, ‘Danone Dumexs products sport a new look retrieved from http://biz.thestar.com.my/news/story.asp?file=/2008/7/8/business/21761434sec=business Title of the article: Business Leaders say Rebranding is Key to Recovery Sources: Article from website of Britannica Online Date: 14th February 2009 Website: Author: Tom Banks Business Leaders say Rebranding is Key to Recovery Design Week, February 12, 2009 by Tom Banks Summary: The article focuses on importance of rebranding and design to fight against economic recession and assist business recovery in Great Britain. It states that rebranding helps business leaders to achieve a competitive line and commitment to its services and businesses. It also notes that rebranding builds a new relationship with the customers and the businesses. Excerpt from Article: News in Depth Business leaders say rebranding is key to recovery By Tom Banks A majority of UK companies see a successful rebrand as a key way of weathering the recession, according to new research. Implementation, Rebranding and Design, a report commissioned by branding consultancy the Principle Group, surveyed 250 marketing directors of blue chip companies and UK business owners, and found that the majority recognise the importance of rebranding in a downturn and acknowledge the role of design in assisting business recovery. Levels of confidence varied across the survey, but it found that 65 per cent of business leaders and managers believe rebranding will help large corporate institutions get back on track, and 85 per cent say design will play an important role in generating a recovery for some, or all, brands. A successful rebranding was seen by 64 per cent of UK business leaders as a route to gaining a competitive edge in a downturn. Similarly, 63 per cent agreed that a new identity signified a bold embracing of change. Commenting on the research, Ron Cregan, business strategy director at consultancy Navyblue, says, Any brand with the appetite to develop its brand identity in a recession demonstrates a willingness to challenge the market and a commitment to its businesses, services and products. But he adds that many companies will restrain their brand and marketing spend, for fear of being seen to be spending while people are †¦ Supporting Document 5 (Primary Data) Survey: Awareness of the Malaysians Towards Danone Dumexs Products Especially Its New-Look Products. Date: 25th October 2009 I am an IB student of MARA College Seremban and I am doing research about the awareness of the Malaysians towards Danone Dumexs products especially its new-look products. Thus, I need your help in filling out these questionnaires. Tick the box with √ and answer the questions. 1) Gender : Male Female 2) Status Married Single Widow/ widower Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3) What are the instant milks for baby that you know in our industry? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4) What kind of instant milk for baby that you or your family had chosen before this? Fernleaf Danone Dumex Nestle Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5) Why you use the same instant milks for your whole family? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6) Annual household income : Less than RM1000 RM 5001 RM 10000 RM 1001 RM 5000 RM 10,001 and above 7) Usually, how much you or your family (mom or dad) spent for the instant milks? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ For these questions, tick √ for your answers for these statements. Statements Strongly know Know Not sure Doesnt know Strongly doesnt know 8) Do you know any products from Danone Dumex? 9) Have you try to any its products? 10) Do you notice that Danone Dumex has a new-look products? 11) Danone Dumex products contained DHA (docosahexaenoic ) and AA ( arachidoinic acid ) that were important for brain cells. Do you know with these statements? 12) Danone Dumex contains 1c-FOS (long-chain fructo oligosaccharides) dietry fibre and essential nutrients that help support a good digestive system. 13) Danones Dumex milk is melamine-free. 14) For all the advantages of having Danone Dumex products that I have listed above, do you and your family want to try and use Danone Dumex products? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ FINDINGS 1. 78% buyers are married person and the other 22% is bought by widow/widower and single person who are the siblings of the child. 2. 69% buyers bought Danone Dumexs products which is 57% is the old customers and another 12% is the new customers. 3. Most of consumers loyal to Danone Dumexs products because they know the ingredients and contents in the instant milk that will help for sufficient nutrient and growing to their babies. 4. 93% of the customers are from the females customers. 5. Most of the customers said that they afford to buy and spent their money to buy the affordable price of Danone Dumexs products. [1] Retrieved from http://www.dumex.com.my/about_us [2] Supporting document 1- Danone Dumex Products Sport a New Look [3] Supporting document 2 Giant Spotted in Shah Alam Company Unveils Huge Logo as Part of Rebranding Exercise [4] Supporting document 1 Danone Dumex Products Sport a New Look [5] Supporting document 3 Players in Growing Up Milk Formula Market Face Stiff Competition [6] Product life cycle shows the different stages that a product passes through and the sales that can be expected at each stage. [7] Supporting document 2 Giant Spotted in Shah Alam Company Unveils Huge Logo as Part of Rebranding Exercise [8] Supporting document 1- Danone Dumex Products Sport a New Look [9] Supporting document 1- Danone Dumex Products Sport a New Look [10] Supporting document 1- Danone Dumex Products Sport a New Look [11] Supporting document 3 Players in Growing Up Milk Formula Market Face Stiff Competition [12] Supporting document 3 Players in Growing Up Milk Formula Market Face Stiff Competition [13] Supporting document 5 Survey: Awareness of the Malaysian Towards Danone Dumexs products Especially Its New-Look Products [14] Is a business which makes decisions which tend to be followed by other businesses in the market. [15] Supporting document 3 Players in Growing Up Milk Formula Market Face Stiff Competition [16] Supporting document 1- Danone Dumex Products Sport a New Look [17] Supporting document 1- Danone Dumex Products Sport a New Look [18] Supporting document 1- Danone Dumex Products Sport a New Look [19] Supporting document 1- Danone Dumex Products Sport a New Look [20] Supporting document 5 Survey: Awareness of the Malaysian Towards Danone Dumexs products Especially Its New-Look Products

Islam in America :: Religion Islam

Islam One of the active "survivors" of practiced faiths in America is Islam. Before and even after the incident of September 11th, more and more disappointment, frustration and curiosity towards Islam and Muslims have aroused amongst Americans. The Reason behind those mixed feelings is that it is said that a group of Muslim "terrorists" were behind the tragedy that occurred to the Trade Center in New York. That has resulted in the lost of many innocent lives and corruption of the nation. Afterwards, Americans were intimidated by this religion, and what it brings to the world, so they sought to learn about it. Surprisingly, studies by Brendan Bernhard in his book White Muslim show that the number of converts after September 11th had risen in America more than ever before (Bernhard p.14). One may wonder how Islam attracted the American public despite the tragedy that has occurred and said to be done by the Muslims. The Book White Muslim gives an overview on different converts after September 11th. In addition, the articles Muslims in America After 9-11 and As the Smoke Began to clear give a closer look on the Muslim and non-Muslim American reactions after September 11th. Moreover, September 11th drew eyes on Afghanistan (Muslim nation that is run by the Taliban movement, the accused leader of the attack of September 11). Therefore, Muslim women of Afghanistan were discussed numerously in America; through the topic on the unjust treatment they face living as Muslim woman. Afterwards, the controversial issue on American Muslim woman arose in America about their way of life as Muslims. To get a clearer idea on this particular issue, in Muslim Women in America what is previewed is the Muslim woman's role and her place in Islam and American society in general. The book als o discusses the difficulties Muslim woman face living in America as well as the reason behind American woman converting in Islam. The article Living a Muslim in American Society also addresses the difficulties faced by Muslims in general living in America. A closer look at Muslim woman converts may be previewed as well through the articles Islam Our Choice-Portraits of Modern American Muslim Woman, and The American Harlot. Accordingly, one may wonder how and when Islam approached America, as it seems after September 11th Muslims are noticed to have a fairly large number of followers that are spread in some states of America. Going back in history when America was discovered and it was then called the New World, enslavement came about.

Human Variation: The Filipino Nose Essay

One of the most defining features of Filipinos which sets them apart from other races, if not currently the most defining, is the shape of their nose. Unlike the higher and narrower noses of Caucasians, full-blooded Filipinos bear what the locals would often colloquially refer to as the â€Å"flat nose†. There is a wide variety in the types of nose shapes a person may acquire. Being a polygenic trait, genetics play a very big role how an individual’s nose will turn out. One of the most defining features of Filipinos which sets them apart from other races, if not currently the most defining, is the shape of their nose. Unlike the higher and narrower noses of Caucasians, full-blooded Filipinos bear what the locals would often colloquially refer to as the â€Å"flat nose†. There is a wide variety in the types of nose shapes a person may acquire. Being a polygenic trait, genetics play a very big role how an individual’s nose will turn out. Thousands of years of living in Southeast Asia had kept our noses lower and wider to better adapt to the hot and humid climates of a tropical country. (Raymond, 2011) That being the case, it is inevitable that the Filipino’s nose will be shorter than those who had to live with the cold, unless they had a Caucasian parent or ancestor who passed them down a different set of genes than their peers. To inherit the Caucasian’s fine nose is normally seen as a â€Å"blessing† in the Filipino society as it is believed to greatly enhance one’s beauty. Pango, sarat, dapalong (dapa ilong). These are only few of the derogatory terms for a person who was deemed unfortunate to have a small nose, whereas those graced with a higher nose are called artistahin. Influences of Western colonizers may possibly be how Filipinos came to think tall or high noses are more attractive or, conversely, that flatter noses are inferior. The colonizers had more than enough time to ingrain the idea that they are the superior race. Aside from such conditioning, most people seek what it is they do not have, and this does apply to the Filipinos’ desire for taller noses. Because of the negative view on flat noses, many had gone to cosmetic surgeons to finally achieve their desired nose shapes. People who had less money to spare alleviate their nose’s â€Å"unsightliness† through the use of cosmetics, particularly by applying nose lines which can give the illusion of a narrower nose. There are even those who pinch their noses in hopes that it will grow higher. Ingenious and amusing as it is, this sort of behavior can be considered maladaptive. It is better to use one’s resources in working with what we consider as a flaw instead of working to change it. If one cannot learn to love one’s self for as simple thing as a flat nose, it would prove very difficult to love yourself when society’s impossible standards keep depreciating your true value. References Raymond, Joan. â€Å"The Shape of a Nose. † Scientific American 16 Aug. 2011: n. pag. 16 Aug. 2011. Web. 28 Jan. 2014. .

Florida and Tourism essays

Florida and Tourism essays Florida is one of the more popular states of the United States of America. For years now millions have flown thousands of miles to see all its beauty with their own eyes. Children and Adults can enjoy all the entertainment this state provides to each of its visitors. Whether youre old and retired, a family searching for a way to spend quality time together, or mid- aged and looking for excitement; Florida can provide you with the vacation you desire. Florida was the 27th state in the USA; it was admitted on March 3, 1845. The state is the fourth most populated in the US with a population of 16,713,149 and growing. Tallahassee is the state capital, but the largest city is Jacksonville. Total, Florida takes up 65, 758 square miles of the country, making it the twenty- second largest state in the United States. Three of the States major rivers are the St. Johns River, St. Marys River, and the Suwannee River. The major Lakes are Lake Okeechobee, and Lake George. Currently, the states major industries include tourism, agriculture (oranges, grapefruit, and tomatoes), and electronics. Three of the biggest tourist attractions in Florida are Disney World, Busch Gardens, and Discovery Cove. These three areas bring the state its booming business in the tourism industry. Summer time is usually the prime time for tourism in Florida due to the sunny warm weather. If you want to plan a trip though, it is best to do months in advance so you can find the best deals on tickets to Disney World, Busch Gardens, and Discovery Cove. Disney World is the main attraction of Florida. This amazing park consists of four separate theme parks. The first theme park is Magic Kingdom. This amusement park is home to the famous Space mountain, and Splash mountain. The Disney Land located in California, is the same as Magic Kingdom. They include the same rides, the same attractions, and the same themes. Magic Kingdo ...

Constructing Social Problems essayEssay Writing Service

Constructing Social Problems essayEssay Writing Service Constructing Social Problems essay Constructing Social Problems essaySocial problems are the points of contact between a large variety of human characters and morals. Every group of people has its own opinion, and very often such a variety of opinions leads to an emergence of social problems. Social problems are also very dependent on external (outside of public and natural) factors and causes. Moreover, social problems, under certain conditions, can revive the society, without giving it a possibility to be â€Å"bored† and do nothing. Thus, the main aims of the assignment are to explain the statement that social problems are socially constructed and to identify a social problem for further research and discussion.Despite the fact that social problem seems to be an objectively existing social condition a flaw in the social order, from the standpoint of common sense, it is impossible to define the term, without resorting to subjective assessments, to feelings of people and their thoughts that some matters are a social problem.Spector Kitsuse used the idea of ​​social construction to refocus the attention of sociologists on the subjective nature of social problems (Spector Kitsuse, 2010). That is, instead of determining the objective qualities common to the different conditions, which are defined as social problems, Schneider claimed that the problems have in common only the label of a â€Å"social problem† (Schneider, 1985). The condition becomes a social problem when it is constructed that means recognized and identified, and called a social problem. Spector Kitsuse denote this process as the process of claims making; they define social problems as the activities of individuals or groups expressing discontent and allege demanding nature regarding some alleged conditions (Spector Kitsuse, 2010). Thus, the study of social problems should focus not on conditions by themselves, but on definition processes, when one or other conditions begin to be identified as proble matic. The concept of â€Å"social construction of social problems† means, therefore, the processes by which certain social conditions are a matter of public concern.Identifying a social problem, it is good to dwell on the problem of poverty. On the one hand, constructionists argue that the understanding of poverty as a social problem requires a different approach. For instance, there is nothing that would make it a social problem in the very nature of poverty because in many societies, poverty is seen as a natural part of the social order that is not considered a social problem. But it became obvious that the poverty is a socially constructed problem when it is taken another angle of observation of the problem. To explain, poverty becomes a social problem only when people define it as a cause of concern when they say that it is problematic. For example, the â€Å"war on poverty†, which began in the U.S. in 1960, has made the poverty ​​the subject of more attention, and a more visible social problem. Thus, the problem of poverty was not only big but it also had a mass destructive character and influenced the life of many people.Discussing the process of claims making in the context of this assignment, it is possible to show that all claims with certain requirements are an attempt to convince the audience of the existence of some particular social problems; these claims become a form of rhetoric. The answer to the question about the components that constitute a convincing rhetoric varies depending on the time and place of the claims making, however constructionist research revealed a set of elements characteristic of many modern claims requirements. Social problems are often illustrated with the use of certain examples that typify usually a problem in melodramatic form showing the terrible suffering of the victims, the inhumanity of â€Å"villains†, etc.Thus, we have explained the statement that social problems are socially c onstructed, and gave an example of a socially constructed problem with its description and interpretation.

Real Estate Market Research Paper Example | Topics and Well Written Essays - 500 words

Real Estate Market - Research Paper Example The main aspect of Southwest’s advantage in the economy is their fuel hedging program. (Dunn, 2009 It is important for US government to take account of the fact. Since, this fiscal strategy allows airlines to protect themselves in opposition to rising oil prices by locking in a price for fuel. While this strategy is a risky gamble, it has proven successful for Southwest and has saved the airline company $3.5 billion since 1998 over what it would have spent if it would have paid the industry’s average price for fuel. Reduction of fares will eventually minimize obstacles to efficiency of airlines in long run. Another recommendation for the US government is to appreciate Mergers of airlines. Mergers among competing airline corporations will bring profitable results. (Fishback, 2007, 415) By companies merging together, this allows them to cut costs by eliminating duplicate operating costs. Through their success, Delta and Northwest have set the path for other airlines to follow. Mergers, such as that of Delta and Northwest, will eliminate duplicate routes from the two airlines departing from the same airport. By doing so, wage and fuel expenses will also decrease substantially. As airlines merge the competition in the industry will drop benefiting the entire industry. This will decrease buyer power, economic inequality between airlines and let the airlines set the prices they need to operate profitably. Currently customers have a great deal of power within the airline industry due to the fact that each airline does not differ greatly from one another. (Yosef, 2005, 210) Therefore, price is ultimately the only factor that buyers will consider while choosing an airline. It is recommended to the US higher authorities, to make airline companies focus more on customer service in order to separate themselves from their competitors. This involves focusing both attention and

The European Union will not last another Decade Essay - 1

The European Union will not last another Decade - Essay Example The general view among many Europeans is that the Union is gradually becoming an immaterial isthmus of the Eurasian continent. Analysts have identified key issues that make the European Union weak and unable to progress further soon. Structural economic challenges pose the greatest threat to the Unions survival. It is said that globalization has made other regions become more competitive than the Eurozone. Many members of the European Union lack competitiveness. Globalization has allowed business establishments to produce where expenses of producing goods and services are lowest. Third world countries, as well as some of the emerging markets, are competitively outpacing the developed nations in growing and developing their economies. These countries are quickly adapting specialized high-value productions (Sanchis Marco, n.d.). Their labor markets are very skilled, therefore, able to be productive in high technological industries. It is a fact that the working conditions in the European Union for workers is better, that they provide better social amenities and that the working conditions are supremely better in terms of social benefits. However, the better quality of social amenities offered means that the cost of production must sufficiently accommodate those costs, and, therefore, translates to higher prices for goods and services delivered. Private investors have not made the situation any better as they relocate production to the much cheaper cost of production locations in the emerging markets, which serve a double purpose of offering ready markets for some of their products. The proportion of inactive and active individuals in the Eurozone is worsening by the day (Laursen, 2013). It is projected that countries within the European Union will not have enough human assets, while at the same time these countries have failed to